About Us

We are a sustainable U.K. based ethical label specialising in upcycled pieces. All items are crafted with love, using carefully selected end-of-life materials. As you can see, we've got a slight obsession for doilies and we're on a mission to revive this beautiful craft. Our designs are deeply rooted in culture and celebrate a return to softness in the face of it all. For all of our fallen petals out there: remember, your tenderness is your virtue.

Transparency and responsibility is at the core of everything we do. Your garments are produced ethically in-house, made to order. Due to the nature of our upcycling process, each product differs slightly from the other, so every item produced is one-of-a-kind, made just for you. Every one of you is authentic, and so should be the garments you wear. 

 

We value transparency and authenticity so we are:

  • Handmade

    Our pieces are crafted and embroidered by hand in our atelier as the delicate fabrics we work with are best finished by hand.

  • Made-to-order in UK

    Every item we make is made-to-order so we can minimise our carbon footprint and reduce our fabric waste. This also means that every item we produce is one-of-a-kind, just like you.

  • Reworked

    All of our pieces are made from vintage doilies, old lace and preloved garments which we transform into wearable art that empowers you and makes you feel special.